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Great marketing starts with a clear story and the systems to scale it. I've helped founders transform big ideas into concise messaging, smart funnels, and a message that resonates—because every startup has a story worth telling.
Turning brand stories into systems that scale.
CREATIVE STRATEGY & MARKETING
I’m a marketing strategist who loves the intersection of structure and imagination.
With 7 years of experience, I help brands turn creative ideas into clear strategies—and strategies into experiences that actually resonate. My work blends messaging, copywriting, and system building, creating marketing that feels both thoughtful and effective.
I’ve spent most of my career in fast-paced startup environments, thriving in the kind of roles where you’re building as you go—designing scalable processes, tightening funnels, and creating frameworks that keep teams aligned as they grow.
To me, creativity is most powerful when it has direction. I bring a balance of analytical thinking and imaginative problem-solving to every project, ensuring that brand storytelling is not only inspiring but supported by a clear plan and measurable outcomes.
Outside the marketing world, I love reading fantasy novels, playing video games, and playing tennis.
Hey, I’m Alexis!
LET'S GET INTRODUCED...
I’ve built my career on learning how to lead marketing initiatives that genuinely support a company’s goals. I’ve worn many hats—working across brand messaging, funnel development and optimization, content strategy and creation, and scalable automation—giving me the ability to work end-to-end across the entire customer journey.
I understand how important it is to connect with your audience. We’re all just people trying to communicate with one another through stories, which is why my priority has always been helping brands refine their message, strengthen their positioning, and build scalable systems so their stories can reach and resonate with a wider audience.
Each role has shaped the way I work: thoughtful, people-centered, yet system-minded - always aiming to make marketing clearer, honest, and effective as teams scale.
My Career Snapshot
WHERE I've worked:
- Amazon
- LG
- HP
- Adobe
- L’Oréal
- Revlon
- VitaminShoppe
Brands I've worked with:
Experience
- NerdWallet
- TurboTax
- Sony Pictures
- JCPenney
- Penguin Random House
(The Bespoke Life)